Contacts:
Tel. +370 5 2054500
Fax. +370 5 2054501
Upės st. 21, GreenHall,
08128 Vilnius
Email

Pharmaceutical sector

The pharmaceutical sector stands out among other our sectors. Mainly due the strict legislative regulation, advertisement restrictions and an exclusive doctor-mediator’s role for the consumer. The audience in this sector is very curious and attentive, compared to others. Medicine or vitamin buyers are much more aware of the ingredients than candy-bar buyers or the political electorate.

 

Sector research:
We provide both consumer and doctors’ research. We examine marketing communication programs for target markets - from the early stage (development) to marketing and brand testing, monitoring and efficiency evaluation.

  • New product development
  • Stakeholder management
  • Brand positioning
  • Segmentation and conjoint analysis
  • Market modelling
  • Secondary research and integrated analysis
  • Clinical research integration
  • Client satisfaction research
  • Health policy
  • Patients’ and services’ feedback analysis
  • Internet site evaluation

 

Our clients in the pharmaceutical sector: Camelia, USP Baltics, Cagedim Group.