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Tendency research

Consumers have changed and most likely, for good.


The scars of this economic crisis will be felt awhile longer; consumers are more cautious about their perspectives and solvency; they feel, think and behave differently. This changing psychology must replace the principles on which we segment our target groups and clients.


Tendencies research first shows a “dynamic coordinate”, which explains collected data during the various research activities. If we don’t foresee how consumer principles in the sector or common values change, it can lead to mistakes in interpreting the separate facts. When seeing the direction of changes, we can predict how the consumers’ needs will change.


The pillars of tendency analysis are:

  • Macroeconomic tendencies
  • Demographic tendencies
  • Consumption tendencies
  • Cultural changes and changes of values